When choosing a real estate agent, it is natural to compare commission and marketing costs. They matter. But they are not the only part of the financial outcome.
Your home is a major asset, so the quality of the strategy around it matters too.
Look beyond the fee
A lower fee can be attractive, but ask what you are actually receiving for it. How will the property be positioned? How will buyer interest be created? How will feedback be handled? What happens when a buyer starts negotiating?
The goal is not simply to get a property listed. It is to manage the sale in a way that protects the seller’s position.
Ask how the agent negotiates
Negotiation is not only about pushing for a higher number. It involves understanding the buyer’s position, the seller’s priorities, the terms of the offer and where there may be room to improve the overall deal.
Ask a prospective agent to explain how they approach offers and what they do when buyers push back.
Ask for a clear strategy
You should understand how the agent intends to present the property, reach buyers, communicate feedback and respond if the campaign does not perform as expected.
A strong relationship is built on clear expectations before the property goes to market.
If you are comparing your selling options in Tauranga, talk with Shani about the complete strategy, not just the headline fee.