Selling a home can look complicated when you try to imagine everything happening at once. In practice, the process follows a series of clear stages.

1. Preparation

Before the property launches, the focus is on understanding the home, the market, the likely buyer audience and how the property should be presented. This is also when the sales strategy and marketing approach are discussed.

2. Launch

The property goes live and the campaign begins. Photography, property information, online exposure, enquiries, viewings and open homes all start working together to create buyer attention.

3. Buyer feedback

Feedback is useful market information. What are buyers responding to? What are they comparing the home with? Are serious buyers returning for another look?

That information helps the seller understand how the campaign is performing.

4. Reviewing and negotiating

When offers arrive, the focus shifts to the terms as well as the price. A strong negotiation is about understanding the complete offer, communicating clearly and helping the seller make an informed decision.

5. Conditional period

If an agreement contains conditions, those conditions need to be worked through according to the contract. Your lawyer or conveyancer should advise you on the legal aspects of the agreement.

6. Settlement

Settlement is the final stage of the transaction. By this point the aim is that the seller knows what is happening, what is required and what comes next.

The process should feel structured rather than mysterious. If you are thinking about selling in Tauranga, start with an appraisal or talk with Shani about the steps for your property.

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